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Dealer Assets

Welcome to the RH Peterson Dealer Assets site. With a variety of tools—like Ads, Videos, Photography, and Logos—you can create your own personalized ads, social media posts, or web pages for the Fire Magic grills and accessories you proudly carry. You’ll even find assets resized specifically for platforms like Instagram, Twitter, and Facebook so you don’t have to go searching for the right size. These tools add style and value to your marketing and we’re excited to share them with you!

Marketing Initiatives

Learn more about our marketing efforts to increase awareness of Fire Magic among key target audiences. You’ll find compelling assets here for your online and in-store marketing. Check back often for updates.

Project Fire

For the third year in a row, Fire Magic is a proud sponsor of Steven Raichlen’s Project Fire which will kick off its fourth season in April.

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Luxe Magazine Ad

Continuing a multi-year print advertising campaign, Fire Magic is extending its reach with affluent homeowners and design professionals via a national sponsorship of the LUXE Everything Design Outdoors interactiv

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Luxe Magazine

Building on a multi-year print advertising campaign, Fire Magic is extending its reach with affluent homeowners and design professionals via a national sponsorship of the LUXE Everything Design Outdoors interactive experience.

Ocean Home/Luxury Pools

Full page lifestyle advertisements in Ocean Home (April/May and June/July issues) as well as Luxury Pools + Outdoor Living (Spring 2022) and newsletter features reaching more than 400,000 consumers with an average home value of $3.3M

Landscape Architect

Monthly advertising showcasing Fire Magic and American Fyre Designs brands to more than 32,000 landscape architects and specifiers. More than 5,000 leads have been generated each year from this effort.

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Lifestyle Ads

Lifestyle ads are perfect for igniting your customers to fire up their grilling inspiration with built-ins, islands, and portable options.

Features & Benefits Ads

Features & Benefits ads are designed to call out the unique aspects of Fire Magic grills that make them highly desirable to your customers. Specifically sized for your favorite social media channel.

Video Content

Fire Magic videos feature product commercials and a variety of mouth-watering recipes that can be made on our grills.

Fire Magic Commercial

Fire Magic Commercial 2

Anna Rossi Talks Outdoor Cooking

Luxe Magazine the "Goods"

Fire Magic Mixed Grill Recipe

Fire Magic Rotisserie Turkey

Fire Magic Smash Burgers

Pizza On A Fire Magic Grill

The Fire Magic Difference

Baked Feta Pasta On The Fire Magic Grill

Lifestyle Photography

Choose from a variety of professional images that help show customers what they can achieve—and the lifestyle they can enjoy—in their own outdoor kitchen designs.

E1060I- With Window and Friends

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E790s Portable Grill

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IL660-SP L-Shaped Island

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E790i Grill With Power Burner

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Product Photography

You’ll find a library of professional images here that show off Fire Magic grills, add-ons, and accessories in a variety of outdoor settings and studio options.


From free-standing portables to top of the line built-ins, inspire your customers with a variety of Fire Magic options. Choose from a variety of images you can download and share via social media, or use the images on your website or ads.


Help your customers complete their outdoor kitchen with Fire Magic built-ins like storage doors and drawers or refrigeration, island systems, and other accessories. Download images to create your own ads, for your website content, or to use on social media.

Built-In Cooking Accessories

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Storage Doors and Drawers

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Island Systems

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Additional Accessories

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Grilling Accessories

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For that final touch on your ads, social media posts, or web pages add one of our official logos.